One of the most important factors to consider when
selecting an SEO company is its ability to stay on top of the Google
algorithm changes. This is very necessary because these updates occur
numerous times a year. While some of these are only minor, there are
other cases where major updates are rolled out, and these can have a
significant effect on search results. This is the main reason why it is
vital for you to choose the best SEO company to ensure that your website
will stay ahead of these algorithm changes.
A recent example of a Google algorithm change
happened on the 21st of December just last year. Because this update
occurred just a few days before the holiday season, it was very bad for
many site owners and online businesses. This happened despite Google's
promise that there would be no Panda updates before the holidays. The
recent “Panda refresh” affected approximately 1.3 percent of all
English-based web queries.
How to Prevent Penalties from Google Algorithm Updates that May Affect Your Online Business
Are you aware of the fact that many of the Google
algorithm changes tend to affect the search results of websites that do
not have high quality web content? If your website did not feature
content that Google perceived as 'high quality', chances are, it was
affected by the recent Panda refresh. On the other hand, when you have
the best SEO company
on your side, you can prevent your site from negative affects of a
Panda refresh. Working with one of the top SEO companies will allow you
to stay on top of regular updates.
What the Top SEO Companies Do to Stay Ahead of the Game
How do the top SEO companies ensure that their
clients' sites are not adversely affected by these content-related
Google updates? They possess a complete understanding of the following:
1. The Role of SEO in the Success of a Website - The
leading SEO companies know that SEO is a major contributing factor to
the success of a website. This is why content writing is one of the most
crucial parts of SEO planning.
2. The Quality of the Web Content affects Rankings
and Ratings on Google - Again, many Google algorithm updates affect the
search results of sites that Google interprets to not have high quality
content. When you hire a leading SEO company, you can expect relevant,
optimized, and well written SEO articles that will produce higher Google
rankings.
To work with the one SEO company that you can trust
to keep you ahead of these Google algorithm changes, choose Bergstrom
SEO, Inc. Visit www.bergstrom-seo.com now for more details.
