How the Best SEO Company Stays on Top of Google Algorithm Changes

One of the most important factors to consider when selecting an SEO company is its ability to stay on top of the Google algorithm changes. This is very necessary because these updates occur numerous times a year. While some of these are only minor, there are other cases where major updates are rolled out, and these can have a significant effect on search results. This is the main reason why it is vital for you to choose the best SEO company to ensure that your website will stay ahead of these algorithm changes.

A recent example of a Google algorithm change happened on the 21st of December just last year. Because this update occurred just a few days before the holiday season, it was very bad for many site owners and online businesses. This happened despite Google's promise that there would be no Panda updates before the holidays. The recent “Panda refresh” affected approximately 1.3 percent of all English-based web queries.

How to Prevent Penalties from Google Algorithm Updates that May Affect Your Online Business

Are you aware of the fact that many of the Google algorithm changes tend to affect the search results of websites that do not have high quality web content? If your website did not feature content that Google perceived as 'high quality', chances are, it was affected by the recent Panda refresh. On the other hand, when you have the best SEO company on your side, you can prevent your site from negative affects of a Panda refresh. Working with one of the top SEO companies will allow you to stay on top of regular updates.

What the Top SEO Companies Do to Stay Ahead of the Game

How do the top SEO companies ensure that their clients' sites are not adversely affected by these content-related Google updates? They possess a complete understanding of the following:

1. The Role of SEO in the Success of a Website - The leading SEO companies know that SEO is a major contributing factor to the success of a website. This is why content writing is one of the most crucial parts of SEO planning.

2. The Quality of the Web Content affects Rankings and Ratings on Google - Again, many Google algorithm updates affect the search results of sites that Google interprets to not have high quality content. When you hire a leading SEO company, you can expect relevant, optimized, and well written SEO articles that will produce higher Google rankings.

To work with the one SEO company that you can trust to keep you ahead of these Google algorithm changes, choose Bergstrom SEO, Inc. Visit www.bergstrom-seo.com now for more details.